EXPERIENCE
Senior UX Content Strategist - AT&T–New York City (Remote) May 2021-current
· Partner with key stakeholders, including product owners, marketing team members, the UX/UI design team and developers to craft copy for web and native app customer experiences and A/B tests in an agile environment
· Lead UX writer for the myAT&T native app. Key projects include enhancements to payment flows, error codes, account management, wireless support, AT&T Shop, Fiber internet buy flow experiences and seasonal marketing messaging
· Figma point person for the UX writing team. I conducted Figma trainings for team members and stakeholders and designed a Figma-based content retention system for internal use
· Content writer and strategist for seasonal promotion and Apple product releases
Content writer (Freelance) - Pillar4 Media–Raleigh, NC (Remote) January 2020-current
· Develop SEO-driven health-related web content for a variety of national digital publications including Shape, Health.com, Better Homes and Gardens, This Old House, Parade and more
Freelance Copywriter and Digital Strategist - Signature W Studio–Charlotte, NC April 2020-July 2021
· Crafted SEO-friendly blog posts and B2B and B2C web content for a variety of clients in the retail and construction industries
Content Strategist, Experience Design - Wells Fargo–Charlotte, NC June 2020-March 2021 (Contract)
· Created copy decks and manage copy deck repository to capture online and mobile content and customer experiences
· Managed multiple projects and competing priori2021ties to create deliverables for partner project teams
· Analyze content informed by persona assessments, competitor analysis results, Wells Fargo Digital Content Style Guide and Accessibility standards
Freelance Writer and Content Strategist–Charlotte, NC September 2016-Current
· Develop SEO-driven content and social media calendars for local news outlets and national and regional food and beverage brands on platforms including LinkedIn, Facebook, Instagram and Twitter.
· Design and manage content calendars, consult on best practices for website content and user experience and perform user experience testing
Communications and Special Projects Manager C3Lab–Charlotte, NC August 2019-June 2020
· Develop and manage digital content and planning events and programming to promote brand awareness
· Work closely with web and graphic designer to create and promote digital marketing and website content
Development Intern - Charlotte Ballet–Charlotte, NC June 2019-July 2019
· Drafted appeal letters and develop strategic communication plan for 2019-2020 individual giving and Giving Tuesday campaigns
Public Service Fellow
Arts and Science Council–Charlotte, NC January 2019-June 2018
· Managed the public art collection inventory and worked closely with CFO to manage public art budget
· Completed benchmark analysis of comparable public art programs in the US to inform strategic planning
· Developed focus groups and surveys to analyze donor attitudes towards donor tiers and fundraising trends
Assistant Data Analyst
Mecklenburg County Park and Recreation–Charlotte, NC August 2018-February 2019
· Performed a needs assessment and presented research to leadership team to develop strategic plan for dog parks in the Mecklenburg County park system
Senior Financial Reporting Analyst-Shareholder Relations
JELD-WEN, Inc.–Charlotte, NC November 2016-January 2018
· Compiled financial statements, audit documentation and financial reporting as required by the SEC and led the census reporting process in a highly regulated environment
Managing Editor
NoDa News–Charlotte, NC October 2016-December 2017
· Managing writers and content and editing copy for the monthly NoDa News print publication
Commercial FP&A Analyst
Joerns Healthcare–Charlotte, NC October 2015-November 2016
· Conduct pricing and contract analysis for the VA market
· Used key performance indicators to create quarterly business reports and presentations
Audit Associate, Financial Services
KPMG–Charlotte, NC August 2014-October 2015
· Audited financial statements and wrote memos to document key processes and controls for financial services clients such as Wells Fargo REIT, Wells Fargo Auto Loans and Sumitomo Mitsui Banking Company, in a highly regulated environment
Development Coordinator
McRay Studios–Raleigh, NC January 2013-May 2014
· Organized and coordinated exhibitions and gallery walks and used iContact marketing software to increase artist visibility and sales
EDUCATION
UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE, - Charlotte, NC July 2019
Master of Public Administration
· UNCC Public Service Fellowship recipient
UNIVERSITY OF NORTH CAROLINA, Kenan-Flagler Business School - Chapel Hill, NC May 2014
Master of Accounting
· Kenan Flagler Masters of Accountancy Fellowship and NCACPA Foundation Scholarship Recipient
UNIVERSITY OF NORTH CAROLINA at Chapel Hill - Chapel Hill, NC May 2012
Bachelor of Arts in Art History and Classical Archeology
· Summa cum Laude in Art History, Magna distinction in all subjects
RELEVANT SKILLS
· Figma
· Copywriting and Content Creation
· Clearscope
· Mailchimp
· Jira/iTrack/Monday
· SEO Optimization
· Certified Personal Trainer and Pilates Instructor