myAT&T app Welcome Center cards

The user is presented with a with a small card at the top of screen. This card is the first thing they see after they log into the app.

UX strategy:

-Allow customer to swipe card away or press a “dismiss” button to remove card from screen. Customer will only see each card a maximum of 3 times.

Success stories:

-Increase in enrollment

-Conversion of new iPhone sales (2022)

-Greater awareness of AT&T’s humanitarian and philanthropic initiatives